Communication Strategies in a Changing Environment
While we frequently cannot dictate our circumstances, we can dictate how we respond to them.
The blockade has no doubt created some challenges for your organization, and it is critical that senior leaders know how to communicate effectively in this new environment. As trends develop, you should be crafting and delivering messages that help build condence and maintain key relationships with your customers, your partners, even your employees.
A strong, clear, condent voice is powerful in times such as these. Like His Highness Sheikh Tamim bin Hamed Al-Thani has demonstrated, your communications should be forthright yet diplomatic and should convey progress, stability and calm.What you say not only reects on your organization but reection your country as well.
THE TRAINING
Washington-based First Take Communications, in partnership with Foresight Communications Consultancy, is offering an intensive two-days Master Class to help leading organizations in Qatar retool to better respond to today's environment.
WHO SHOULD ATTEND
Corporate and government communications executives/spokespeople
Senior strategic planners
Social media inuencers
Business leaders in trade, marketing and public relations in Qatar and the Gulf
WAYS YOU WILL BENEFIT FROM MASTER CLASS
Develop a strategic (crisis) communications plan to address real issues resulting from the blockade.
Learn to identify the impact of change (and stress) on your organization and the importance of addressing both perception and reality
Practice messaging and develop tailored messages for your key audiences.
Sharpen your media and presentation skills with group and individual coaching.
Practice your delivery - and diplomatic skills - to include learning how to "pivot" to get your message out in a hostile environment.
PRINCIPALS/TRAINERS
Nancy Mathis, Washington, DC Nancy is an expert at navigating the worlds of media, politics, and public image. She is highly sought by business leaders, Members of Congress, political candidates, and foreign governments for her creative thinking and ability to help clients preserve their public image and brand integrity, even in difficult circumstances. A former journalist, Nancy won Emmy awards as a television reporter and anchor before becoming Communications Director to then Congressman Joe Kennedy II. Subsequently, she served in the Clinton Administration as Communications Director for an education and workforce development initiative. Frequently asked to consult internationally, Nancy has done extensive work in the Middle East including helping top-level government officials and private sector entrepreneurs with major interviews and speeches. She has also developed region-wide media outreach and marketing strategies for public/private sector initiatives.
Patricia (Pat) Davis, Washington, DC Pat is a communications strategist and writer/speechwriter with over 30 years of experience in the US and Middle East, including seven years in the Gulf. In Qatar, she served as senior editor to Her Highness Sheikha Moza bint Nasser at Qatar Foundation, was the original communications director for the Sidra Medicine project, and was a senior consultant to the Supreme Education Council during the national K-12 reform effort.
Prior to her work abroad, Pat served as legislative counsel to several members of the US Congress and as senior advisor at the US Department of Education during the Clinton Administration. She also spent many years as a communications/public affairs consultant, helping corporate opinion leaders (particularly in the high tech industry) build relationships with the US government and advocate for policy change. Pat is a lawyer and holds an MPA from Harvard University with a focus on conict resolution and politics.
Howaida Nadim, Doha Howaida is an experienced executive, digital strategist and policy professional with a proven track record of helping government and private entities in Qatar develop and implement organizational strategies to increase visibility, efficiency and communication. A skilled communicator, her expertise includes branding, marketing, digital solutions, strategic planning, human capital development, public education campaigns and crisis communications. As a respected local advisor, Howaida has provided trusted counsel on education reform, ICT and regulation with a focus on policy development, strategic planning, performance management, digital transformation and stakeholder communications. In 2015 Howaida co-founded Foresight Communications with a select group of senior Qatari leaders, and this year they created "Purplebox," an e-commerce platform to help develop Qatar's online marketplace for both suppliers and buyers.
Howaida holds a BS in Computer Science from Western International University and post-graduate diplomas in Data Processing Management and Public Policy.
TIME
January 21, 2018, 9am-3pm January 22, 2018, 9am-12 noon
VENUE
Millenium Plaza Hotel
REGISTRATION
Please call Foresight Communications at 4495-4910 or email Nhonz Cervantes at nhonzcervantes@foresight.qa
