With the exponential growth in Qatar and the significant increase in the number of registered businesses particularly with the boom in e-commerce and home-based businesses, it has become imperative on businesses to be found organically in search engines. However, many small-medium-sized businesses in Qatar don’t have corporate websites, and those who have hardly bother to update their websites regularly to rank high in search engines. Other businesses opted to have presence in social media only like Facebook
or Instagram. And that is a good strategy but to have an effective digital presence, business should be found in the web, social media and mobile.
As we know, search engines (Google and Bing) are the backbone of online presence and it is critical for a business to be found online otherwise your competitors will appear first. And showing in inner pages of the search engines is ineffective as customers will hardly check into the second page of search results.
Google offers a registration service for business internationally and locally called “Google My Business”. The process is easy, quick and benefits gained are enormous. Getting the process started takes less than 10 minutes and here are some of the reasons on why to get registered.
Show up on the web: Google My Business helps bring better exposure to businesses by highlighting relevant companies based on specific searches. Google makes it easier for customers to find information about your business online, including hours, contact information and directions.
Show up on GPS: Registering your business with Google My Business will get you on the map. When applicable, people using Google maps will see your business including directions.
Stand out and build credibility: Many businesses who do claim their listing on Google My Business fail to complete their business profile. This can work to your advantage. By supplementing your profile with photos and business information, you’ll stand out among your competitors. Your customers can also post reviews which go a long way to building credibility.
Take control: Google will often create a business listing automatically for business however often the information included is weak and scarce. By claiming your business listing, you are in complete control of your brand and information. You’re able to update it whenever required.
Be found on any device: In 2015, the Google searches made on a mobile device exceeded the searches made on a computer. With a verified Google My Business listing, your small business will appear in Google regardless of the device type. This includes computers, laptops, mobile phones, tablets, and even vehicles equipped with Google Maps.
How to register your business with Google My Business?
To get started, just visit https://www.google.com/business/ and follow the instructions.
Registering with Google is crucial but you shouldn’t neglect other search engines and that is Microsoft’s Bing. Microsoft offers a very similar service, and we recommend registering your small business on Bing. You can start at https://www.bingplaces.com/
Also consider registering your business at Google Map and you can follow the instructions in this video https://www.youtube.com/watch?v=uRp_HHJKzak
We also recommend for business in Qatar to register with local online business directories such as the Yellow Pages Qatar (www.yellowpages.qa), Qatcom.com (both have free registration option) and other specialized listing that focus on certain industries.
Read more at http://www.business2community.com/digital-marketing/6-reasons-register-business-google-01537920#0WKwxt7bsZJu2UFT.99