Communicating for Impact
Foresight is a strategic communications and marketing firm, based in Qatar, that helps clients in the public and private sectors build their reputations and brands to drive business growth and enhance economic value.
Our team of talented local and international professionals from the worlds of journalism, policy, business, civil society and government, have proven track records in communications planning and implementation, marketing, digital solutions, public relations, public affairs, events management and social media.
We understand the local and regional market and look forward to helping leading brands and start-ups, corporations and government entities, NGOs, foundations and academic institutions achieve maximum impact for their work.
Who are we?
Foresight’s portfolio of services reflects the depth of experience of our Principals and Partners. Our Principals have held senior posts at the highest levels of government, commerce and education in Qatar.
In these roles, they worked extensively with communications and marketing professionals around the world. These relationships form the foundation of Foresight.
Our global Partners not only have prior experience with our Principals but have a proven track record of collaborating to produce highly successful outcomes and events.
What do we do?
Foresight Communications and its network of partners have wide range of global capabilities in branding, corporate and public communications, reputation and crisis management, digital strategy , content marketing, social media marketing and other areas of communications.
We help clients deliver their organization goals and objectives by providing strategic advice and creating robust communications plans to deliver tangible outcomes for their key audiences. We work closely with each client to develop initiatives and tactics in areas related to positioning and message development, policy communications, issues management, crisis management, stakeholder engagement, industry research analysis, identifying influencers and opinion leaders, and internal communications.
We provide special services for top level executives in Media Training, Presentation Skills, Speechwriting, Personal Profiling and Positioning as Key Influencers.
We provide a full service press office for our clients and help them leverage on all media outlets – earned, paid, owned and social. Our team has extensive experience in handling local, regional and international press as well as broadcast and online media.
Through our broad network, we offer a host of public relation services including: press events, press releases, media relations and media monitoring, events planning, content creation, translation and localization, speech writing, and production of collateral materials such as annual reports, whitepapers, corporate blogs and brochures.
We help and counsel our clients to blend creative and digital solutions to market their products, events and services. Based on the clients’ needs, our services offer include build and sustain strong corporate and brand reputations, creative design, product placement, advertising campaigns, direct marketing, commercials, digital advertising, and reputation management.
We craft digital strategies catered for our clients to optimize their online presence and integrate it with events and other communications efforts. Our digital services include website and mobile solutions, user experience and usability testing, online communities, marketing research and optimization, data analysis and digital marketing.
Through our partner Taghreedat, we provide extensive Arabic and English social media services including strategy development, content creation, ongoing account management and live event coverage.
We provide training in all areas of communications services and digital solutions to our clients. Our teams are experts in media/spokespersons training, presentation skills, social media optimization and marketing, content creation, messaging and positioning.
Our team provides specialized training to businesses in Arabic across all social media platforms to ensure consistency in messaging, positioning and branding.
How do we do it?
We tailor our strategies and tactics to meet the individual needs and goals of our clients. We take a deep dive into each organization we work to quickly learn as much as we can about their organization and situation, and we couple that information with a thorough knowledge of the market to achieve positive outcomes.
Most importantly, we collaborate and partner with our clients each step of the way, allowing us to continually evaluate how things are progressing.
Losail Circuit Sports Club
LCSC is Qatar’s leading motorsport club which hosts a variety of local and global events and activities such as international racing tournaments, local racing championships, track events, motocross racing, hospitality lounges for private events and larger community events. LCSC is also currently developing a membership program for members to create a connected motorsport community in Qatar.
Foresight developed and designed the current website for LCSC which also includes a dedicated mobile website – the project was kicked off and completed with the website launch in a timeframe of 4 weeks.
Social Media Masterclass
Foresight in collaboration with our partner Taghreedat held a bilingual strategic training program called "Social Media Masterclass for Professionals".
Our customized one-day course was individualized and limited to a group of 12 persons to ensure maximum engagement and interactivity and to help marketing professionals in business and government discuss social media platforms, tools, measurement, content strategy and audience targeting.
Iwed 2016 – Qatar Expo
Iwed is one of the region’s most prominent and successful wedding exhibitions including a strong list of partners and host sponsors, fashion designers and clients.
Foresight worked with Iwed on a bilingual social media coverage to promote their exhibition before, during and after the event including the execution of a complete digital marketing campaign.
Foresight also worked with Iwed on press releases to announce their exhibition.
Officina Design Trading
Foresight used its process of "Listen, Learn & Launch" to develop a digital strategy and branding guidelines for Officina Design and Trading - an Italian-style furniture shop based in Qatar.
Deliverable for Officina included the company profile, collateral material, an English-language website and a social media plan with relevant content and specs for its social platforms - Instagram and Facebook.
Information technology consultancy
Branding, Media and Presentation Training
Digital strategy and Innovation
Social Media & Localization